Unlocking the Future of Logistics: Empowering the Young Generation

The logistics industry forms the cornerstone of global trade, ensuring the smooth movement of goods from one place to another. However, it often operates quietly in the background with limited visibility and recognition especially among the younger generation. In this era of transformative change, Pacific Logistics Group (PLG) serves as a catalyst to drive the wheels of transformation.

Reinventing Logistics Culture

For Edwin Lim, Commercial Director at PLG, success is not just about numbers and profits. He believed that true success in the logistics industry involves instigating a cultural transformation, influencing key stakeholders and ensuring the readiness of its sustainable workforce. In an industry known for its gradual pace of change, PLG is taking steps to transform the way logistics works.

Making Logistics Attractive

Logistics, often considered unattractive or unglamorous, faces the challenge of attracting young talent. The perception of logistics as a rewarding and appealing career is not widely held by many individuals. Instead, careers in sectors such as banking, finance, and technology are often favoured. To overcome this, he emphasised the importance of building a positive reputation and spreading awareness about the exciting opportunities within the industry.

Empowering the Young Minds

Recognising the need to adapt to the evolving landscape, PLG took a leap forward by establishing a dedicated marketing team three years ago. As Edwin explained, "Our presence now extends to LinkedIn, Facebook and WeChat where we actively engage with our audience. Our young team consistently produces high-quality content and we have successfully converted interns into full-time employees. As we connect with our target audience, we are also being consumed by the world around us. This enables us to identify and engage with relevant individuals". PLG's commitment to this initiative has effectively appealed to the younger generation, garnering their interest and engagement.

Understanding that the younger generation possesses an innate ability to connect with their peers, PLG encourages their young workforce to shape their own markets. By fostering a culture of empowerment and constant trial and error, they have created a dynamic sales force that resonates with their audiences.

PLG's approach to team composition embodies the idea of unity in diversity. Rather than assembling a team of like-minded individuals, they embrace the power of contrasting characters, striking a harmonious balance between creativity and logic. To attract top talents, PLG understands that the workplace must be a vibrant learning environment. Colleagues not only work together but also forge friendships outside the office. With an open culture and a platform for social activities, PLG nurtures an atmosphere where collaboration thrives.

Unveiling the World Behind Marketing

Transitioning from events marketing to logistics, Charlene Ho, Marketing & Public Relations Manager at PLG, reveals her perspective. She shared, "When we participate in marketing activities, it allows us to gain a more profound comprehension of the industry's mechanisms and latest advancements. As a result of this exposure, I have gained intimate insights into the operations and internal functions of the company." This firsthand understanding enables her to effectively combine marketing strategies with the industry's dynamics.

Charlene’s experience demonstrates that the logistics industry welcomes individuals from various backgrounds. Irrespective of whether individuals hail from HR, marketing or other fields, the industry places great importance on the presence of distinct viewpoints. This range of perspectives and expertise fosters innovation and enables creative problem-solving.

Embracing Autonomy and Innovation

One of the best aspects of working in logistics, according to Charlene, is the autonomy to try new things. PLG welcomes new ideas and suggestions, particularly when it comes to adopting new software and technology. This openness fosters a culture of innovation that is both refreshing and invigorating.

Sihui Lim, Marketing and Customer Service (Key Accounts) Senior Executive at PLG, also found herself drawn to the logistics industry after transitioning from customer service. Highlighting the impact of technology, she remarked, "It's interesting to see how technology can help operations and how you can make your processes faster and more efficient".

Embracing the Future: A Call to Action for the Industry

To attract the best and brightest, logistics companies must embrace a culture that values learning, fosters creativity and adapts to rapid advancements in technology. Edwin advised, "Approach the industry with a learning mindset and stay informed about the latest technological developments." By empowering young professionals, offering mentoring and encouraging continuous learning, the logistics industry can carve a path towards success in the ever-evolving landscape of tomorrow.

Logistics is no longer the hidden hero of global trade but an industry with limitless potential. It is crucial for young talents to recognise the exciting opportunities it presents and for companies to acknowledge the value of fresh perspectives and innovative ideas.